In 2019, 70-80% of people searched for an online business before visiting/purchasing, and the
same percentage of customers could be attracted to small businesses with no website. And when
the following year the world suddenly demanded more online than a real presence, having your
own website development became even more important.
Here are five top reasons why you need a website in 2022.
1. Makes you look professional and build trust
Most people don’t trust a business without a good website. A clean, modern page that is
regularly updated and appears in search engines gives an instant credibility boost. Potential
customers will trust you more and have all the information they need in one place. In the digital
age, we expect companies to have a web presence.
Even the smallest local business or organization needs a website
2. A Business website leads to more customers and more conversions.
Well-optimized websites can appear on the first Google search page and can be especially
interesting to new customers who aren’t looking for you, but are simply researching a topic.
Someone is much more likely to “stumble” on your website than a social media profile. It’s
also easier to compare you and a competing company or offering when all parties involved
have a professional website.
If you invest in Google Ads or Facebook Ads, you can direct traffic to your website. On the
page, your contacts will have all the details to make an informed purchase and a call to action
to motivate them. Pages with built-in pop-up forms and web push notifications encourage
website visitors to stay connected and come back.
3. Branding
Promoting your brand to your customers is one of the most important things you can do. By
clearly defining who you are, what you stand for and what you stand for, you increase the
chance that your customers will buy from you.
This is also something that sets you apart from your competitors. Doing this without a
website can be incredibly difficult because people can’t easily find quality and reliable
information about your business
4. It provides social proof
90% of consumers say that online reviews influence their purchasing decisions.
You can rely on Google and other review sites to host reviews for your brand, but you can
kill two birds with one stone on your website.
Adding customer testimonials to your site is a great way to impress potential buyers as
potential buyers are already searching for you online.
5. Websites are at the center of all marketing efforts.
A website can be the first place where potential customers connect with you and learn more
about your business.
It could also be the last place they make a purchase because they were prompted by an email,
Facebook ad, or Instagram post. They may want to receive your emails, so they visit your
site: to sign up.
Someone walking by your property clicks on the pin on Google Maps and takes it to your
website with prices or menu.
We provide the best freelance support on the site, website development as well web
planning
